Simultaneous architectural lighting for Tiffany on Valentine’s Day in New York City, Vancouver and Los Angeles. We worked with Robin Potash and Berlin Cameron to turn iconic buildings Tiffany Blue. The color is so recognizable that Tiffany was given their own Pantone color, 1837 Blue. It was given this name as the year 1837 marks the founding of Tiffany.

Excerpt below from Pantone about Tiffany Blue.

What does Tiffany Blue say about the brand? What is the consumer supposed to feel?
The color known as Tiffany Blue was selected by founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of exquisitely handcrafted jewels. At times referred to as robin’s-egg blue or forget-me-not blue, Tiffany has turned their distinctive shade into an international icon of elegance and sophistication. From the moment you set your eyes upon Tiffany’s cool and fresh aquatic blue shade, a color that speaks to vibrancy and escape, you are immediately transported into a world filled with luxury and delight.

How important is color for a brand expressing their image?
With 80% of our human experience filtered through our eyes, visual cues are vital to successfully getting a message across. More than text or shape, the color a brand chooses is its calling card. Color is a signifier, one that commands our attention, and enables companies to establish a brand identity that can become larger than life. It’s crucial when making color decisions for your brand or product to consider how your shade will broadcast the image of the company. As each color has its own message and meaning, the more you learn about this critical design element, the more you will be able to leverage its powerful effects.