doritos - “triangle tracker” Campaign lighting
New york city / memphis / atlanta
transforming iconic buildings with architectural lighting for doritos’ triangle tracker campaign
The last few months were busy and exciting with production on three simultaneous live events for Doritos in New York City, Memphis, and Atlanta. We handled everything from pre-conceptual renders, lighting design, permitting, heavy equipment sourcing, crews and installation at each event. The results were spectacular, creating buzz around all three locations and helping to support and promote the Doritos “Triangle Tracker” interactive ad campaign.
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Memphis, TN
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Atlanta, GA
Triangular-shaped/themed buildings were scouted to bring this vision to life and our team utilized multiple high powered Elation Professional Proteus Maximus lighting fixtures, transforming each structure into a giant DORITO! It was an ambitious project with many challenges along the way, but the results were phenomenal. By far one of the most engaging consumer-facing projects that we have ever worked on.
