M1 was on hand in Bellevue, Washington this past weekend to help roll out these two massive mobile phones for the Microsoft “Personal Personality” tour. Our team oversaw the production and fabrication of the giant phones, handled by our friends at Chicago Scenic Studios. On the software side, M1 developed an interactive app that runs on the 90″ customized screens embedded in the phones that engages with consumers as they pass by. Personalized messages appear on the screen as you “communicate” with Cortana, the new personal smartphone assistant included with the Windows 8.1 OS. Step up and have your photo taken, then watch your personal home screen build and come to life!
Giant Interactive Phones at Microsoft “Personal Personality” Event
July 24, 2014