Share A Coke Tour 2016

M1 created interactive augmented reality stations that traveled the country for Coca-Cola’s 2016 Share a Coke & a Song Tour, inviting consumers to Listen, Dance, and Sing to their favorite songs featured on Coca-Cola bottles and cans. Kinect cameras were used to add digital animations and effects to the users’ movements, resulting in stylized music videos that were then shared with consumers to share via various social media channels.